'Set to colour the year' – SD Worx stick to bright design for 2024 kit

Lorena Wiebes shows off pink and purple Specialized jersey for most successful team of 2023

09:58, Monday 18th December 2023

Matilda Price

Racing News Editor

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Lorena Wiebes wears the new SD Worx jersey for 2024

SD Worx have released their racing kit for 2024, sticking to their trend of colourful designs with a jersey that features pink, purple and yellow blended colours.

The kit is manufactured by bike sponsor Specialized, which has also been SD Worx’s clothing sponsor since 2021, taking over from Santini.

The 2024 jersey is a similar but slightly reworked version of the 2023 design, featuring a base colour of pinks and purples, with yellow and orange accents popping on the shoulders and hem.

This colour scheme replicates the brand colours of main sponsor SD Worx, a payroll company, whose logo features on the front of the jersey, with secondary sponsor Protime just below.

The lower half of the jersey also features the white asterisk that has become a signature motif on SD Worx kits. The colourful jersey is paired with simple black shorts and white Specialized helmets.

The riders' black Specialized Tarmac SL8's also feature pops of colour to match the racing jersey.

Team SD Worx in their new kit on their training camp in Spain

“In 2024, the best women's team in the world wants to continue to set the tone. With that comes eye-catching kit. Clothing sponsor Specialized has designed a beautiful colourful, geometric and dynamic jersey. So that our riders will also literally colour the race in 2024,” a press release from the team read.

SD Worx are rarely hard to spot in the peloton, often near the front and collecting a wealth of wins, but the brightly coloured jersey - which the team describe as “dynamic” - will be undoubtedly be recognisable in the bunch.

"The shirt stands out thanks to the colors that flow nicely into each other,” Lorena Wiebes commented. “Graphically it is a special shirt. We will easily spot each other in the peloton."

Photos from the team camp also show off Mischa Bredewold’s European champion’s jersey and Marlen Reusser’s Swiss national champion get-up, which feature solid colours and are some of the bolder special champion designs in the peloton.

The likes of Chantal van den Broek-Blaak and Lorena Wiebes also have world champion and European champion stripes on their sleeves and colours to mark their stints in those jerseys.