dsm-firmenich PostNL launch 2024 teams, goals and jersey

Team dsm-firmenich PostNL officially launched their 2024 teams at a presentation in Spain on Monday, outlining their plans for the coming season and unveiling the jersey that will be worn by their three squads this year.

The Dutch team, which has WorldTour, Women’s WorldTour and development arms, revealed their plans and goals for the season, revolving around the men’s and women’s Grand Tours and riders like Romain Bardet, Fabio Jakobsen and Juliette Labous.

Read more: Leading by example: Fabio Jakobsen pleased to come full circle

On the men’s side, their main GC ambitions will lie at the Giro d’Italia, head coach Rudi Kemna explained

"We really want to show ourselves at the Giro d’Italia and who we are as a team, animating the race each day,” Kemna said. “In the fight for the GC battle we will pick our battles wisely and ride smartly and tactically; seeing how the race unfolds and what position we can come to with this approach.

"For this we’ll have guys like Romain Bardet, Max Poole – who will really be able to learn a lot from Romain – Chris Hamilton and Matt Dinham. Next to this, we’ll also look for success in the sprints, something that is cemented in the team’s DNA from years gone by, where we’ll have Fabio Jakobsen complemented and supported by a good lead-out train, to search for day results."

At the Tour de France, to focus is to be centred solely on stage results with Bardet, Jakobsen and Warren Barguil, whilst the Vuelta a España will be about giving some of their younger riders a chance to develop their Grand Tour abilities.

Read more: Could 2024 be Romain Bardet’s final season in the pro ranks?

The women’s programme, spearheaded by climber Juliette Labous and sprinter Charlotte Kool, will be built around GC placings and stage victories in all three of the women’s Grand Tours.

“Our women’s programme had a brilliant 2023 campaign, and we will look to build on that for the coming year, with our strong core and a focus across the board on the classics, sprints, and GC,” Kemna said.

“Of course, a real highlight will be the Tour de France Femmes Grand Depart in the Netherlands, where we are based, where we will once again look to sprint success with Charlotte, next to our goals in the GC with Juliette.

Read more: dsm-firmenich Team Talk: Youth-first approach continues to reap rewards with bright future ahead

“In fact, we will once again target the GC in all three of the women’s Grand Tours. The Giro Donne, Vuelta a España and the Tour de France Femmes will all be big goals in the overall standings with Juliette who made a great step in 2023, podiuming the Giro Donne; the first for our Women’s program.”

In the Spring Classics, Brugge-De Panne winner Pfeiffer Georgi will be given leadership alongside Franziska Koch, whilst Kool will also be mixed into the strategy for the more sprint-friendly races.

A new sponsor and a new jersey

The team welcomed PostNL as a new title sponsor at the end of last season, and on Monday launched their new-look jersey, to be worn by all three squads in 2024.

Read more: Team dsm-firmenich announce PostNL as new co-sponsor

The arrival of PostNL, whose brand colours are orange, has seen a revamp of the jersey design, leaving behind the dark, black and blue design for a lighter and more colourful aesthetic.

The base colour of the jersey is white, and the previously blue stripes have become orange. The blue is still there, too, with different shades making up a mountain-like pattern across the chest and sleeves of the jersey.

The light jersey is matched with darker shorts, which have the dsm-firmenich and PostNL logos on the leg. The kit is made by Nalini, who has made the team’s kits for the last few seasons.

The team’s Scott bikes are adorned with a similar design, with oranges and blues accenting the largely white frames.