Team dsm-firmenich announce PostNL as new co-sponsor

Dsm-firmenich team boss Iwan Spekenbrink has delivered a new co-sponsor to the world of professional cycling with PostNL committing to the dsm-firmenich project for the next three years.

Currently known as ​​Team dsm-firmenich, the team will be titled Team dsm-firmenich PostNL from January with the new agreement incorporating the men’s, women’s and U23 programmes.

Read more: dsm-firmenich Team Talk: Youth-first approach continues to reap rewards with bright future ahead

PostNL is a parcel and e-commerce company that operates in the Netherlands, a number of other European countries, and the United States.

“With PostNL we connect a wonderful brand to our team. Together we are committed to success and building a healthy future, both on and off the bike. PostNL strengthens our team as an expert partner of sustainable logistics solutions. PostNL and dsm-firmenich provide the team – together with our other premium partners – a solid foundation for sporting growth and opportunities in the coming years. The fact that the team now has two prestigious businesses as partners is fantastic,” Spekenbrink said in a press release.

The team released photos of Spekenbrink and the new partners holding a revamped jersey, moving away from the black base and incorporating a flash of PostNL's orange brand colour. The team confirmed that this was a ‘glimpse’ of the team kit that will be worn in 2024. A full kit reveal will be made on January 8 at the team’s presentation.

“We are very excited about this new partnership,” said PostNL’s CEO Herna Verhagen

“We always work with others to contribute to society: through the PostNL Bijzondere Momenten Fonds – a charitable endeavour which works together with social organisations on projects that matter – and from the upcoming season onwards, also as co-title partner in sports with Team dsm-firmenich PostNL. Cycling is a perfect example of a sport that connects people and gets society moving.

"This youthful, driven team is continually growing and taking on new challenges. They strive to be sustainable, creative, and inclusive. That creates a bond – whether you are a deliverer or a professional cyclist, every day we hit the road for the best outcome. Together with the team, we would like to deliver special moments, from sportive success on the bike to cheering for them beside the road.”