Canyon-SRAM drop their 2024 kit with a bolder than ever design

The team has long been known for its eye-catching kit and 2024 sees things step up to a whole new level

Clock10:00, Wednesday 10th January 2024
Canyon-SRAM's new kit for 2024

© Canyon-SRAM

Canyon-SRAM's new kit for 2024

Canyon-SRAM has officially revealed the kit that they will be racing in for the 2024 season.

With the Women's WorldTour set to kick off in Australia at the end of this week at the Tour Down Under, the announcement gives you just enough time to familiarise yourself with the design to pick it out from the peloton.

The bold colours and eye-catching patterns remain present for 2024, however, rather than being restrained to just the sleeves as in previous editions the geometric patterns now find themselves tracing a path across the main body of the jersey. The kit has been dubbed the 'harmonic riff' with the design based around the sounds and rhythms of a race.

Designer McKenzie Sampson had this to say about the kit: “In a song, a constant tension of riffs and progressions draw and hold our attention,” adding that the “Ebbs and flows provide a framework for a song and make room for launch points, whether that’s a breakdown, a lead, or a solo. But at the end of the day, everything is built around that consistent harmonic flow.”

This concept draws on the parallels of the dynamics of road racing to influence the final design.

McKenzie worked in close partnership with Ultan Coyle, designer of the previous Canyon-SRAM jerseys, as well as the brand's global creative designer.

“Last year, the kit was built around the idea of high-pressure systems as seen in the atmosphere. So, you have these unique infographic-esque storm systems showcased on the kit.”

With the new kit, it is evident that both designers wanted to continue with the theme of dynamic energy.

Both title sponsors Canyon and SRAM have multiple logos adorning the front and back of the main body of the jersey as well as an additional logo on the cuff of each sleeve. Zwift, a sponsor of the team, has some branding on the chest of the jersey along with an accompanying logo on the shorts.

The shorts are far more plain with a simple monotone, deep navy being used alongside some colourful additions to the bib straps themselves. There is a small change to the branding of the shorts for 2024 with the team logo situated on the rear and the cuffs of the shorts. In 2023 the shorts had additional branding on the sides yet this has been removed for the new season leaving an overall cleaner-looking bottom half to the kit.

Describing the kit, gravel world champion Kasia Niewiadoma said: “The design fits perfectly into how we present ourselves and how we are perceived: vibrant, sharp, and feisty. As a team that consists of so many nationalities, I love wearing a kit that stands out with its unique design; just like us, from the youngest to the oldest team member, we are all so different yet similar.”

Although the kit is for that of a Women’s WorldTour team, it will be made available to the public via Canyon's website in both women’s and men’s cuts for all riders to enjoy.

What do you think of the new Canyon-SRAM kit? Make sure to let us know if you think it is hot or not in the comments section down below.

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