Gogeta flips the script with 'flexible' Cycle to Work scheme

The new UK scheme offers a fresh take with a multi-use voucher that can be redeemed over 12 months

Clock11:26, Monday 16th October 2023

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Gogeta is mixing up how Cycle to Work schemes can be used

Gogeta is a new brand to the world of Cycle to Work incentives in the UK but, unlike the typical model, it is mixing up how things are done. Through Gogeta's Cycle to Work scheme, customers will be given a ‘flexible’ voucher that can be spent throughout the 12-month window of the scheme.

This differs somewhat from the pre-existing schemes, where you claim a one-off voucher that has to be for the exact amount that you are going to spend on one transaction.

Although these schemes do allow for accessories and kit to be included, it often makes accurately getting what you need difficult, especially for new riders.

The voucher system from Gogeta works almost like a prepaid debit card. Once you are approved for the voucher, your salary sacrifice scheme will commence with monthly deductions from your pay before National Insurance and tax.

Instead of needing to spend the voucher in one hit, you can use it when you need spares or things that you didn’t realise you needed at the time. The voucher can be used as many times as you like until the balance is spent.

Another noteworthy inclusion to this scheme is that you are not tied to a singular retailer. As long as they are signed up to accept the voucher, you can use it across multiple retailers.

This ultimately gives the customer a wealth of freedom to not only get exactly what they want, item to item, but it also allows them to shop around for the best price to allow their budget to go further.

For new cyclists this scheme could potentially offer a more user-friendly experience allowing them to reap the benefits of a Cycle to Work scheme without needing to know exactly what they need right from the start.

Is this a scheme that you would be tempted to use? Let us know your thoughts on this in the comments below.

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