Tested! Is Pro Cycling Sponsorship A Waste Of Money? | The GCN Show Ep. 295

Published on September 4th 2018


Welcome to the GCN Show! This week, we test out whether pro cycling sponsorship is any good. We also tell you what to do when pro cycling sponsorship goes wrong. We also have a truly amazing competition, weekly inspiration and a maintenance how to, all within this show! Enter our incredible give away for your chance to ride the 3 stage Haute Route Oman with a friend and a brand new 3T Strada Pro here: http://gcn.eu/WinOman NEW Spanish Tees: http://gcn.eu/OL Subscribe to GCN: http://gcn.eu/SubscribeToGCN Register your interest in the GCN Club: http://gcn.eu/OK Subscribe to GCN en Español: http://gcn.eu/gcn-en-espanol The GCN Show brought to you by Wiggle. Shop Online: http://gcn.eu/wiggle Submit your inspirational photos to us on social media using #gcninspiration for your chance to win a Wiggle voucher. Now, the last couple of weeks have been difficult in the world of pro cycling. The top level looks relatively healthy, but go down to the 2nd division teams and things aren’t as rosy, with a multitude of teams stopping at the end of the year. There are many reasons why that might be the case, but fundamentally could it be because pro cycling sponsorship doesn’t give a good enough return for the investment? The world tour isn’t short of sponsors but how effective is this sponsorship? To asses this we have a quick test! The Tour of Britain is on at the moment and it’s got a star-studded lineup. A full roster of sprinters, Quickstep have a showstopper of a team, as do Team Sky. Given that one of the stages starts just 20km away, we let James off the leash to go and see what he could find. We’ll start cycling shorts with an interesting bit of news coming from Cycling Science on Twitter. Research published in Applied Physiology, Nutrition and Metabolism. Tested whether carbohydrate really does delay the onset of fatigue in trained cyclists. The conclusion was that yes, it does, in MEN, but weirdly, not in women! If you enjoyed this video, make sure to give it a thumbs up and share it with your friends. 👍 If you'd like to contribute captions and video info in your language, here's the link - http://gcn.eu/OJ Watch more on GCN... Retro Vs Modern Oakley Special 📹 http://gcn.eu/Oakley Music: Epidemic Sound Extra - Electronic - Dubstep The Cool Fool 5 - Martin Landh Extra - Electronic - Dubstep 23 - Thunder and Lightning Afternoon Swing 3 - Jonas Elander City Fashion 2 - Björn Skogsberhg Photos: © Velo Collection (TDW) / Getty Images & © Bettiniphoto / http://www.bettiniphoto.net/