Bora-Hansgrohe reveal new colours in return to Sportful kit

Pale green introduced as a contrast to the dark green base as German team link back up with Italian supplier

09:42, Friday 15th December 2023

Patrick Fletcher

Deputy Editor

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The new Bora-Hansgrohe kit for 2024 as modelled by Jai Hindley

Bora-Hansgrohe have unveiled their racing kit for 2024, linking back up with Sportful and introducing a pale green-yellow contrast to the dark green colour scheme of previous years.

The German team, who have signed Primož Roglič for a tilt at the Tour de France, have signed a deal with Italian brand Sportful after two years with the British company Le Col.

Sportful, a close ally of Peter Sagan, supplied the team between 2018 and 2021, the three-time world champion having joined the team in 2017 when they were still sponsored by Craft.

The 2024 kit retains the overall feel of the past couple of years, in terms of the dark green base and the overall design structure. However, the major novelty is the new colouring, described as "fresh light green" by the team, but bordering on yellow.

There's a main panel of that colour on the right sleeve and shoulder, along with a couple of flashes elsewhere, while the gloves will be given over to it.

The front and back of the 2024 Bora-Hansgrohe jersey

The jersey continues to incorporate different shades of green, with a sea green panel on the lower right section of the jersey, and slightly lighter panels on the chest. There are still flashes of red courtesy of the logos of co-sponsor Ötztal.

On the logo front, the name of SRAM confirms the team’s switch of groupset supplier after leaked photos of a 2024 bike last week effectively broke the news of the departure from Shimano.

The shorts are entirely given over to the dark green, with only the lightest touch of the pale green on the trim and the mesh on the bib.

The team will be using Sportful’s top-of-the-line Bomber jersey and LTD bib shorts, as well as the Fiandre line for layering and rougher weather. The team claim the lines have been “further optimised” by their “Performance Team” but do not specify the modifications to previous iterations of Sportful’s kit.