Tag

Sponsorships

Link to Red Bull takeover of Bora-Hansgrohe confirmed by Austrian FCA
Bora-Hansgrohe could be in for a Red Bull-adorned kit change ahead of the Tour de France

Red Bull takeover of Bora-Hansgrohe confirmed by Austrian FCA

Federal Competition Authority approve 51% acquisition of Bora-Hansgrohe's parent company, as team manager Ralph Denk welcomes the news in a statement

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Link to Zoe Bäckstedt announces Red Bull athlete deal
Zoe Bäckstedt showed off her new Red Bull helmet on Instagram

Zoe Bäckstedt announces Red Bull athlete deal

Canyon-SRAM multidisciplinary joins the likes of Wout van Aert, Tom Pidcock and Anton Palzer with Red Bull deals, as she shows off new helmet

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Link to SD Worx renamed as SD Worx-Protime for 2024
A remarkable number of SD Worx-Protime's riders for 2024 are in fact national champions, but Lorena Wiebes will be one of those wearing the regular jersey sporting the Protime logo

SD Worx renamed as SD Worx-Protime for 2024

Most successful Women's WorldTeam welcomes the co-title sponsorship of workforce management company, as Dutch squad look to stay on top

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Link to Team dsm-firmenich announce PostNL as new co-sponsor
Iwan Spekenbrink (second from the left) shows off a 'glimpse' of the 2024 kit

Team dsm-firmenich announce PostNL as new co-sponsor

Team dsm-firmenich PostNL will headline men's, women's and U23 programmes for the next three years

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Link to Jumbo-Visma boss confirms team 'will grow' with major new sponsorship
Richard Plugge with Tour de France winner Jonas Vingegaard on the final day of the 2023 edition

Jumbo-Visma boss confirms team 'will grow' with major new sponsorship

Richard Plugge calm over failed Soudal Quick-Step merger as he says 'one of the biggest companies in Europe' is coming to replace Jumbo

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Link to Visma-Soudal merger to be backed by e-commerce giant Amazon
There will be plenty of staff and riders to be cut if the merger between Jumbo-Visma and Soudal Quick-Step goes ahead

Visma-Soudal merger to be backed by e-commerce giant Amazon

American company will not be a title sponsor, but will provide substantial investment to the potential superteam

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Link to Ineos Grenadiers extend Science in Sport partnership until 2026
Science in Sport have become synonymous with Ineos Grenadiers since 2015

Ineos Grenadiers extend Science in Sport partnership until 2026

Future of long-term partnership will include a PhD programme at Liverpool John Moores University

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