Wilier Triestina confirmed as new Groupama-FDJ bike sponsor

Announcement marks the start of a multi-year partnership that sees the brand sponsor its second WorldTour team

Clock11:47, Wednesday 6th December 2023
From 2024 Groupama-FDJ will be riding Wilier bikes, joining Astana Qazaqstan who currently use the Italian brand

© Velo Collection (TDW) / Getty Images

From 2024 Groupama-FDJ will be riding Wilier bikes, joining Astana Qazaqstan who currently use the Italian brand

Groupama-FDJ will be rolling into the WorldTour in 2024 aboard Wilier Triestina bikes. The partnership, that officially commences on January 1, will see the French team swap from Lapierre bikes after 22 years together.

GCN reported in October that the team's existing partnership was set to end at the close of 2023, but the new partner was yet to be named. Wilier's arrival as the team's new bike sponsor was confirmed on Wednesday.

Andrea Gastaldello, executive chairman of Wilier Triestina, said: “We are delighted to announce the start of a new era for Wilier Triestina. As of 1 January 2024, Groupama-FDJ Cycling Team will be racing on our bikes as part of a new multi-year technical sponsorship agreement. This marks an important new beginning, which comes in the wake of our other WorldTour commitment with Astana Qazaqstan since 2020.”

This announcement marks the end of one of the longest cycling team brand sponsorships in the sport. In 2002, the then-Team FDJ began what would become a 22-year partnership with Lapierre bikes.

Marc Madiot, general manager of Groupama FDJ, said: “I am delighted and honoured to announce today that Wilier Triestina has joined the Groupama-FDJ cycling team family as an Official Partner.

“This is the start of a great adventure with a renowned Italian company that has left its mark on the history of cycling. Their enthusiasm and the quality of their technical and engineering teams immediately echoed the standards and attention we pay every day to the quest for the highest performance.”

Groupama-FDJ has more than 500 victories to its name: in the 26 years since the team was formed they have claimed three Monument victories and 38 Grand Tour stage wins. The team will be hoping that these numbers grow with the riders aboard the new bikes in the coming seasons.

Wilier also confirmed which bikes Groupama-FDJ will be riding in 2024. The Filante SLR will have a special livery dedicated to the team, whilst as far as time trial bikes are concerned the team will be using the Turbine SLR. You won’t have to wait long to get a glimpse of the new bikes in their bespoke colourways, with these set to be revealed on January 1, 2024.

Keep up with all the latest tech news and bikes from the professional peloton in our tech section.

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