Mathieu van der Poel signs huge 10-year contract with Canyon

One of the longest deals in cycling history will run until the end of 2034 as rider also extends with Alpecin-Deceuninck

Clock16:00, Monday 18th March 2024
Mathieu van der Poel pointing to the Canyon bike that helped him to the cyclo-cross world title earlier this

© Getty Images

Mathieu van der Poel pointing to the Canyon bike that helped him to the cyclo-cross world title earlier this

Mathieu van der Poel and Canyon have agreed terms on a whopping 10-year deal that will tie the rider to the bike brand until the end of 2034.

The deal was officially signed in Koblenz, Germany, on Monday, just a couple of days after Van der Poel had helped his Alpecin-Deceuninck teammate, Jasper Philipsen, win Milan-San Remo.

According to report Van der Poel has also extended his contract with Alpecin-Deceuninck until the end of 2028.

The current men's road race world champion has raced on Canyon bikes since 2017, and racked up 163 victories in that time. The Dutch rider is seen as a golden ticket for bike brands due to his multi-discipline approach to the sport.

The 29-year-old is targeting the mountain bike race at the Olympic Games in Paris this summer and has notched up six elite world titles in cyclo-cross.

“Canyon has been an incredible partner. We have developed bikes that have helped me succeed in Classics, World Championships and Grand Tours. But I’m still incredibly hungry for success. There are several milestones on my radar, including the Paris Olympics this summer," Van der Poel said in a statement released on Monday.

"In Road, Cyclocross and Mountain biking, Canyon’s R&D teams devote everything to creating bikes to win races, and I'm proud to fuel those product developments. We share the same winning mentality and, with this new contract, we're fully aligned on our ambitions for the next stage of my career."

The deal with Canyon does not alter Van der Poel's existing deal with Alpecin-Deceuninck but instead represents the bike brand's own relationship with the rider and their continued support and collaboration.

“At the heart of the collaboration is a collective desire to continually push boundaries and elevate performance. Mathieu’s quest for the best is a true inspiration to our engineers and product development teams," said CEO Nicolas De Ros Wallace.

In a separate deal, Canyon extended their own terms with Alpecin-Deceuninck but no time frame was announced on the contract.

"Since we signed with Canyon we have had a long-term vision to create the first-ever multi-disciplinary team, built with the best and most talented riders of their generation. That is only achievable with the support of partners who build world-class high-performance products and share the same hunger for victory. Our new contract with Canyon is a significant milestone in the future development of all the talented riders who join Alpecin-Deceuninck and Fenix-Deceuninck riders," team bosses Philip and Christoph Roodhooft both said in a statement.

For more of the latest from the pro peloton, check our racing news page.

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