Julian Alaphilippe lip syncs to Céline Dion in Soudal Quick-Step kit unveil

Julian Alaphilippe produced a stirring lip-synced rendition of Céline Dion’s ‘It’s all coming back to me now’ in a video for Soudal Quick-Step’s official 2024 kit reveal.

The team had forewarned their X followers shortly before the video broke cover to expect big things, posting: “In 10 minutes, we break the internet!”

They then duly delivered with one of the most eye-catching reveals of the off-season, although we’ll leave it to you to decide whether it really is the “the best Castelli cycling kit reveal, ever”.

While the reveal will catch the headlines, the kit itself bears a striking resemblance to last season’s ensemble, barring some minor changes.

The overall pattern has remained the same, with the blue around the shoulders and midriff broken up by a strip of white across the chest and arms. Unlike last season, there are no longer different shades of blue split into a cube-like pattern, with the jersey maintaining a predominantly darker colouring throughout, barring some paler shades around the shoulder and in a wave across the midriff.

There is one major change to the sponsors with the Quick-Step text swapping from blue to white, but the Soudal logo stays the same as do the instantly recognisable Napoleon Sports logos on the arms.

On the lower half, the shorts use the same two shades of blue, but they’re separated horizontally rather than vertically this time around, while the team’s socks will continue to be white.

© Soudal Quick-Step

The new Soudal Quick-Step kit for 2024

For the third season in a row, the kit has been supplied by Castelli but it could be the last with their deal set to come to an end at the conclusion of the 2024 season. The Italian brand has been working with the team since 2022 after agreeing to a three-year partnership.

Their partnership has corresponded with the success of the team’s star rider, Remco Evenepoel, who has emerged as one of the sport’s biggest stars. He’s already taken two Liège-Bastogne-Liège and a Vuelta a España title since Castelli joined forces with the team and the historic Italian brand will hope to see him topping more podiums in their kit in the coming season, including at the Tour de France where he will turn his attention in 2024 for the first time.