Bioracer confirms split from Ineos Grenadiers after Egan Bernal leaks new kit
Manufacturer and supplier forced to reorientate its business priorities in the wake of COVID-19 pandemic, GOBIK set to make Ineos kit in 2024
Daniel Benson
Editor in Chief
© Velo Collection (TDW) / Getty Images
Bioracer supplied Ineos Grenadiers with their racing kit for two seasons
Bioracer has confirmed that it will no longer supply Ineos Grenadiers with racing kit due to a "financial scaling down of sponsorship engagements" post-COVID.
The European company joined forces with Ineos Grenadiers at the start of 2022, replacing Castelli as the manufacturer and supplier to the British WorldTour team.
On Monday, images of a new kit manufactured by GOBIK appeared and then were deleted on social media after Ineos Grenadiers rider Egan Bernal posted photos of the new design on his Instagram account.
The team would not comment on the story or questions relating to the kit supplier in 2024 but GCN understands that GOBIK will be unveiled on January 1, 2024.
Bioracer was able to comment and confirmed that its working relationship with Ineos Grenadiers would end at the conclusion of December.
“For 2024 we can confirm to you that we won’t be the official kit supplier for Ineos Grenadiers,” said marketing manager Stefan Venken.
“As the post-COVID situation has challenged not just us but our whole industry we have took hard decisions to strengthen our business. That meant a revision of our operational costs, capacity and with that scaling down our sponsorship engagements as well.
“We took this decision in close collaboration with Ineos Grenadiers. We are happy to inform you that they have found a solution for the coming season, and that we were able to part amicably. They fully understood our decision as we involved them from the get-go.”
Bioracer will continue to develop and manufacture cycling kit.
“With the new reality for our industry, we have instead opted to invest our money predominantly in our renowned product innovations, to satisfy and please current and future cycling generations that aim to become faster,” Venken added.