Bioracer confirms split from Ineos Grenadiers after Egan Bernal leaks new kit

Manufacturer and supplier forced to reorientate its business priorities in the wake of COVID-19 pandemic, GOBIK set to make Ineos kit in 2024

Clock15:35, Monday 4th December 2023
Bioracer supplied Ineos Grenadiers with their racing kit for two seasons

© Velo Collection (TDW) / Getty Images

Bioracer supplied Ineos Grenadiers with their racing kit for two seasons

Bioracer has confirmed that it will no longer supply Ineos Grenadiers with racing kit due to a "financial scaling down of sponsorship engagements" post-COVID.

The European company joined forces with Ineos Grenadiers at the start of 2022, replacing Castelli as the manufacturer and supplier to the British WorldTour team.

On Monday, images of a new kit manufactured by GOBIK appeared and then were deleted on social media after Ineos Grenadiers rider Egan Bernal posted photos of the new design on his Instagram account.

The team would not comment on the story or questions relating to the kit supplier in 2024 but GCN understands that GOBIK will be unveiled on January 1, 2024.

Bioracer was able to comment and confirmed that its working relationship with Ineos Grenadiers would end at the conclusion of December.

“For 2024 we can confirm to you that we won’t be the official kit supplier for Ineos Grenadiers,” said marketing manager Stefan Venken.

“As the post-COVID situation has challenged not just us but our whole industry we have took hard decisions to strengthen our business. That meant a revision of our operational costs, capacity and with that scaling down our sponsorship engagements as well.

“We took this decision in close collaboration with Ineos Grenadiers. We are happy to inform you that they have found a solution for the coming season, and that we were able to part amicably. They fully understood our decision as we involved them from the get-go.”

Bioracer will continue to develop and manufacture cycling kit.

“With the new reality for our industry, we have instead opted to invest our money predominantly in our renowned product innovations, to satisfy and please current and future cycling generations that aim to become faster,” Venken added.

Related Content

Link to 5 unmissable stages of the 2024 Tour de France
The fearsome Col du Galibier appears shockingly early in the 2024 Tour de France

5 unmissable stages of the 2024 Tour de France

Mountains, gravel, and final-day drama: Here's our pick of the most promising stages of the upcoming Tour de France

Clock
Link to Analysing Visma-Lease a Bike’s Tour de France long list
Jonas Vingegaard and his then Jumbo-Visma teammates have been triumphant at the Tour de France for the past two years

Analysing Visma-Lease a Bike’s Tour de France long list

With Jonas Vingegaard on the comeback trail and Sepp Kuss suffering from illness, the team still has plenty of question marks looming before July

Clock
Link to Should Tadej Pogačar be worried by Remco Evenepoel and Primož Roglič at the Tour de France? - GCN Racing News Show
YouTube video undefined

Should Tadej Pogačar be worried by Remco Evenepoel and Primož Roglič at the Tour de France? - GCN Racing News Show

The Critérium du Dauphiné came to a conclusion at the weekend with Roglič as the winner, but Dan Lloyd can't see him winning the Tour, here's why

Clock
Link to Adam Yates using Tour de Suisse as final test before Tour de France
Adam Yates (UAE Team Emirates)

Adam Yates using Tour de Suisse as final test before Tour de France

British rider will back up Tadej Pogačar later this month but Suisse offers the chance to test his form and fitness

Clock
Subscribe to the GCN Newsletter

Get the latest, most entertaining and best informed news, reviews, challenges, insights, analysis, competitions and offers - straight to your inbox