DMT is an Italian shoe manufacturer based in Verona, specialising in high-performance cycling shoes. It produces cycling shoes fit for road, gravel, triathlon and mountain biking, with a keen emphasis on lightweight comfort.
The company has been producing footwear since 1978 when it was founded by Federico Zechetto. The Italian previously worked for a cycling clothing company and was repeatedly asked for high-quality cycling shoes from his clients across Europe. With this in mind, Zechetto decided to launch his own business to fill the gap in the market, naming it Diamant, or Diamond in English.
As a small shoe manufacturer just starting out, Diamant’s quality products caught the eye of fellow Italian manufacturer Diadora. This helped the company to boost its reputation and connections, resulting in them making custom Diadora shoes for Giro d’Italia winner Giovanni Battaglin in 1981.
The company continued to collaborate with shoe manufacturers during the 1980s and 1990s. Alongside Diadora, Zechetto developed the first PVC-soled cycling shoes. Many of its partnerships sought to produce shoes that put performance at the forefront and enhance a rider’s pedal power as clipless pedals became more popular.
In 1996, Zechetto moved to launch DMT in a bid to make high-end cycling shoes without another company’s logo taking all the plaudits. It launched the R3 shoe first, swiftly followed by the Cronox in 1998.
Since the turn of the century, DMT has continued to share the similar marginal gains mentality that most of the cycling industry has fostered. It partnered with Boa Fit System in 2012 to deliver a shoe that was both faster and more secure than before. Meanwhile, in 2018, DMT became the first company to create a fully 3D knit cycling shoe.
1981 - Diamant team up with Diadora
A key moment in the company’s rise through the footwear market ranks was when it produced custom shoes for the Italian firm that would go on to be used by that year’s Giro d’Italia winner Giovanni Battaglin.
1986 - Diamant becomes DMT
After over a decade of producing shoes for other manufacturers, Zechetto launched DMT, a high performance shoe company that didn’t have to bear the logo of any other company.
2018 - The first-ever fully 3D knit cycling shoe
DMT proudly states it was the first company to release a fully 3D knit cycling shoe back in 2018, even if other companies had launched shoes with knitted uppers shortly before then. The company partnered with sprinter Elia Viviani to develop a comfortable, breathable and lightweight racing shoe.
“My relationship with DMT was born in 2005 when I was a kid in youth categories. I started this path of development and designing shoes together with the DMT staff. We grew up together and this is something that really brings me honour, pride and I feel part of the family."
Road: With both lace-up and BOA dial system road shoes on offer, DMT’s road range uses knit technology to reduce weight and improve comfort. Its top-tier models include the KR0 and the KR SL shoes.
Gravel: DMT’s GK1 gravel shoe features a knitted 3D upper and reinforced laces. A Michelin outsole also offers added stiffness for challenging terrain.
Triathlon: The KT1 triathlon shoes from DMT are made from a breathable, knitted material and can be slipped on for quick transition.
Off-road: DMT has a range of XC-Marathon and Enduro shoes that share the same focus on comfort as the road models whilst also ensuring maximum energy transfer and ground grip. The shoes, such as the top-level KM0 model, are fastened using the BOA dial system.
DMT has remained involved within the football market since the late 1990s, designing and manufacturing a number of football boot models for a ‘well-known’ sportswear brand.
Current sponsorships: Tadej Pogačar, Elia Viviani, Juan Ayuso, Team Laboral Kutxa, DMT Racing Team, Team Euskaltel-Euskadi.
Previous sponsorships: Philippe Gilbert.
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Like Cinderella in reverse, there are a huge number of cycling shoes to choose from and, for many, only one that fits! Ollie has teamed up with channel sponsor DMT to run through the different types of shoes available and how to select the right one for your riding, plus what to expect from low, mid and high-end models and how much you’d be paying for them.
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