50 Years Of Dura-Ace: From Outsider To Cycling Domination

Published on September 16th 2023


We celebrate 50 years of the Shimano Dura-Ace, tracing the history of the groupset since its launch in 1973. Si rides Sean Yates’ 1984 7-Eleven team bike with Shimano Indexed Shifting (SIS), a Lance Armstrong-era Trek, Mark Cavendish’s 2011 Tour de France S-Works McLaren Venge with electronic Di2 shifting, as well as his own 12-speed Pinarello F9.

In association with @RideShimano 👉 https://gcn.eu/Shimano

🚲 Thanks to Dan from @vintagevelos9517 for lending us the bikes in this video!

00:00 Intro
01:15 1973: Dura-Ace is launched
03:28 Dura-Ace 7400 - Shimano Indexed Shifting (SIS)
06:14 Shimano Total Integration (STI)
07:03 Dura-Ace 7700 - Hollowtech Technology
10:41 Dura-Ace 7900 - Digital Integrated Intelligence (Di2)
14:53 Dura-Ace goes black
15:38 Hydraulic disc brakes, power meters & synchro shifting
16:45 Dura-Ace 9200
17:43 Dura-Ace AX
19:12 Summary

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Which of these bikes would you choose? 🚲 Let us know in the comments below! 💬

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Watch more on GCN...
📹 Is Shimano 105 Just As Good As Dura-Ace? 👉 https://youtu.be/yC9rC3nqCNs
📹 Giro 88 on GCN+ 👉 https://gcn.eu/Giro88
📹 Watch our Editor’s Choice Playlist 👉 https://gcn.eu/editorschoice
📹 Or why not check out our Features Playlist 👉 ​​https://gcn.eu/gcnfeatures

🎵 Music - licensed by Epidemic Sound 🎵
Adolescent Orange - Falcon Dives
Almost Through - Baron Grand
Howling - Lupus Nocte
Instinct - STRLGHT
Last Time - Killrude
Lotech - DJ Eely
Lovesparks - Valante
Now You're Lost - Rockin' For Decades
The Streets (Instrumental Version) - Roof

#gcn #cycling #roadcycling #roadbike #bike #bikes #bikelife #shimano #duraace

📸 Photos - © Velo Collection (TDW) / Getty Images & © Sprint Cycling Agency

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