Sustainability inspires AGU’s new Undyed SIX6 collection of clothing and accessories

Dutch brand has used undyed fabrics for the first time as a part of its new spring/summer collection of clothing

Clock12:00, Monday 18th March 2024
AGU's new Undyed SIX6 collection is designed with sustainability in mind

© AGU

AGU's new Undyed SIX6 collection is designed with sustainability in mind

AGU has unveiled its new Undyed SIX6 collection of spring and summer clothing which is designed with sustainability in mind.

The Dutch company has used undyed materials for the first time to create the new line of clothing, which includes the Undyed Merino Jersey, Undyed Bibshorts and Undyed Wind Body. Meanwhile, the SIX6 Jersey, which completes the new range, is coloured using Nano Earth Dye technology.

As the name suggests, undyed materials haven’t been dyed. This saves a significant amount of energy and water, both of which are heavily consumed in the dying process. Each of the new items is also created from either recycled or recyclable materials, with the collection inspired by AGU’s belief in the power of cycling for “​​reducing ecological impact”.

In addition to the clothing, AGU has also unveiled new frame and handlebar bags as a part of the range, both of which are also made from undyed materials.

“We want to make a statement and are launching a collection made entirely of undyed fabrics to further reduce our carbon footprint. Because the fabrics are not dyed, we reduce water consumption and emissions of harmful substances associated with traditional dyeing processes,” AGU CEO, Bjorn Jeurissen, said in a press release.

AGU’s Undyed jersey, bib shorts and windbreaker

The new range starts with the Undyed Merino Jersey which is created from 100% undyed Merino wool. This, according to AGU, is breathable in warmer weather while also insulating against the cold when temperatures dip. One of AGU’s main inspirations for using Merino wool is its soft feel, “which offers a pleasant and smooth feel on the skin compared to conventional virgin wool”. As the jersey is undyed, it has a natural white/cream colour.

It can be paired with the Undyed Bibshorts which are created from recycled greensphere polyester. Both the main material and the chamois are undyed.

The final piece of clothing made from Undyed material is the Wind Body, or windbreaker as most cyclists will know it as. It uses the same materials but is both windproof and water repellant, according to AGU.

SIX6 Jersey: Nano Earth Dye technology

Unlike the rest of the range, the SIX6 jersey is dyed — hence its differing colours — although not in a conventional way. AGU has used Nano Earth Dye technology to colour the jersey, which it says is a more environmentally friendly way of doing so. The method uses mineral extracts of 100% natural origin combined with the latest nanotechnology.

The whole process, according to AGU, is better for the environment as it requires fewer steps, leading to a reduction in the use of energy and water. As the mineral extracts are of 100% natural origin, they’re also non-toxic for the environment.

The process leads to what AGU describes as a ‘washed’ look.

Undyed SIX6 frame bags

AGU has completed the range with a set of undyed frame bags, including the Undyed Roll Handlebar Bag which was designed with the help of Wout van Aert.

The Belgian is a familiar sight on our television screens but away from it he provided input for a bag that is geared more towards bikepacking and adventures.

It’s joined by the Snack Pack and a top tube bag.

AGU Undyed collection pricing

  • Undyed Merino Jersey: €190
  • Undyed Bibshorts: €160
  • Undyed Wind Body: €170
  • Undyed Roll Handlebar Bag: €40
  • Undyed Snack Pack: €30
  • Undyed Top Tube Bag: €35

Explore the full Undyed collection on AGU’s website.

Check out the race winning GCN x AGU Pro Kit, perfect for the long days ahead. Visit the GCN Shop now or click on the rail below.

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