Team Jumbo-Visma to become Team Visma | Lease a Bike

Dutch WorldTour team rebrands ahead of 2024 season

Clock08:56, Friday 24th November 2023
Jumbo-Visma won all three Grand Tours in 2023 and finished 1-2-3 at the Vuelta a España

© Velo Collection (TDW) / Getty Images

Jumbo-Visma won all three Grand Tours in 2023 and finished 1-2-3 at the Vuelta a España

The all-conquering Team Jumbo-Visma will become Team Visma | Lease a Bike in 2024.

The new name will span the women's, men's and U23 programmes for an 'indefinite period' according to a press release issued Friday morning.

"We are delighted to confirm our new partnership agreements with Visma and Lease a Bike, two strong international companies that we already enjoy an excellent relationship with," said team boss, Richard Plugge.

"These evolving partnerships are another big step forward, ensuring that we have the resources to further develop and improve as a team. Last year, we proved once again that we can grow and be successful together. This is also our common long-term goal."

Read more: Jumbo-Visma Team Talk: What does life after Roglič look like?

The past few months have been dominated by speculation and rumours surrounding the team's future and sponsorship agreements. It was already known that Jumbo would leave the team but the initial plan was for the brand to step away at the end of 2024. Those plans accelerated in recent months with Visma stepping up to become the lead sponsor.

In the autumn news broke of a possible merger between Jumbo-Visma and Patrick Lefevere's Soudal Quick-Step team but negotiations failed, with Amazon also linked as a title sponsor before Lease a Bike became the leading contender to fill the void created by Jumbo. According to reports, Visma will invest €12 million in the team next year.

Lease a Bike is part of the Pon Holdings BV conglomerate that also owns Cervélo - the team's ongoing bike supplier. Lease a Bike was already a small sponsor on the team but their enhanced position helps secure the squad's future.

"Lease a Bike's mission is to inspire people to go biking. For sports, for commuting and in everyday life", said Ward Matser, the Managing Director at Lease a Bike.

"What better way to spread this message than through an extremely inspiring cycling team? We want to encourage people to live healthier and more sustainable lives and see Team Visma | Lease a Bike as a way to contribute to this. We are already successful in the Netherlands, Belgium, Germany and Austria and we are expanding to other countries in Europe and to the USA. We believe in innovation, developing talent and doing things a little better every day. A vision we share with the cycling team."

The team also confirmed that Pon would continue its partnership with the cycling team through Cervélo, Škoda, Nimbl, Reserve Wheels, MAN and BBB Cycling sponsorship deals.

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