Elite is a cycling accessories manufacturer based in Fontaniva, Italy, just 60km from Venice. The company started out producing bottles and has since expanded out into cages and trainers - innovating and finding marginal gains wherever it can along the way.
Formed in 1979, Elite has been consistently innovating the design of bottles, cages, and more recently trainers within cycling.
Since its launch in the late 1970s, Elite has continually led the market with its range of bottles. After helping to revolutionise the simple bidon to be better suited to the needs of the pro cyclist, it began work on other products such as bottle cages and training accessories. Despite a growing range of products, Elite’s award-winning designs are still manufactured locally.
The company moved into the Fornaci Serciari in 2000, an ancient production factory which allows it to keep links to its historical roots alive well into the future.
As pro cycling moved into the era of marginal gains and aerodynamics, Elite continued to have a large say in the products used by the top riders in the sport. It partnered with WorldTour teams who use their bottles and cages during the sport's biggest races. More recently, it launched product ranges such as home trainers and massage creams to aid recovery.
In 2021, the company had a turnover of €100 million and a tight-knit team of 60 employees, all passionate about producing cutting-edge cycling products.
2000 - The first connected trainer
At the turn of the millennium, Elite launched the Axiom, its first home trainer that could connect to a PC. The technology has skyrocketed ever since.
2017 - Elite launches the lightest bottle ever
Ever keen to improve the humble bidon, Elite launched the Fly bottle in 2017. The bottle weighs in at just 54g and shaved 40g off Elite’s previous model - a startling saving.
2023 - Elite awarded ISO 9001 accreditation
Elite is earned its certificate for the internationally recognized standard for Quality Management Systems (QMS), assessing various areas of a business. "This accreditation serves as a testament to our ongoing commitment to providing customer-focused services and delivering top-notch products that meet or exceed client expectations," said Elite in a statement.
"Our ultimate goal is to empower cyclists, whether they choose to train indoors or embark on outdoor adventures, to push their cycling pursuits to new heights."
Home Trainers: Elite has a number of home trainers available, from interactive trainers that replicate terrain and training power levels, to to smart trainers that send data to your relevant training apps and classic trainers too. Elite also manufactures parabolic rollers for riders that prefer an old school training approach.
Water Bottles: With both sport-focused water bottles, such as the lightweight Fly model, and thermal bottles to keep beverages at the right temperature, Elite has the bottle for every cyclist.
Bottle cages: Elite offers bottle cages made from a range of materials, including carbon fibre, a fibre-reinforced material, recycled eco-friendly materials and metal inox.
Accessories: Elite also produces bike bags, bike racks, maintenance stands and tools, as well as their Ozone oils and creams for massage.
Elite’s headquarters is in an ancient production site known as Fornaci Serciari, with its striking furnace towers. The site was refurbished and restored over the space of eight years before opening in 2000.
Road WorldTour: AG2R Citroën, Alpecin-Deceuninck, Arkéa Samsic, Bahrain-Victorious, Canyon-SRAM, Cofidis, dsm-firmenich, Fenix-Deceuninck, FDJ-SUEZ, Groupama-FDJ, Ineos Grenadiers, Intermarché-Circus-Wanty, Israel-Premier Tech-Roland, Jayco-AlUla, Movistar, UAE Team ADQ, UAE Team Emirates, Uno-X.
Road Pro / Conti: Arkea Pro Cycling Team, Bingoal WB, Caja Rural-Seguros RGA, Cofidis Women Team, Eolo-Kometa, Green Project - Bardiani CSF - Faizanè, Israel - Premier Tech, Team Corratec, CTF-Victorious, Development Team DSM, Groupama-FDJ Continental, Hagens Berman Axeon, Israel Premier Tech Academy, JCL Team Ukyo, Mgkvis-VPM Colors For Peace, Team Colpack Ballan, Team Skyline, Team Technipes, Toronto Hustle, Work Service Vitalcare Dynatek, Zalf Euromobil Fior
Mountain Bike: Alpecin-Deceuninck, KTM Protek Elettrosystem, Rouvy Specialized, Santa Cruz - Rock Shox MTB Pro Team, Thomus RN Swiss Bike Team, Wilier Pirelli Factory Team.
Cyclo-cross: Selle Italia - Guerciotti - Elite
National Federations: Australia, Denmark, France, Italy, Portugal, Spain
E-Sports: Dpac Elite Esports Cycling Team, Movistar E-Team, Team Castelli Pb Elite
Pro cycling often looks glamorous; descending through the Alps at the Tour de France, or climbing the Dolomites in the spring at the Giro! But there's a gritty side we often don't see where helper riders or 'domestiques' serve their team mates by carrying bottles from the team car to the front of the race. To celebrate these unsung heroes we've come up with a challenge to test our presenters skills and demonstrate just how hard it is to be a team player at a Grand Tour!
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