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CUBE is a German manufacturer of bikes and equipment, based in the Fichtel Mountains of northeastern Bavaria.
CUBE was founded by Marcus Pürner in 1993 in the northeast of Bavaria, Germany. Born out of the trend of the time coming over from America for off-road riding, it was an early European adopter of mountain biking. CUBE actually started off as a small local bike shop and distributor in Waldershof, but it didn’t take long for the team to decide that they could do a better job of creating bikes themselves.
From these small beginnings, CUBE has grown into one of the largest bike brands in Europe, seeing almost consistent 10% year-on-year growth since it was founded. The brand is sold in over 60 countries and more than 500,000 units are sold each year. With a product catalogue that covers every facet of cycling from pro road all the way to commuter and touring bikes, it is a brand known for its complete range.
CUBE manufactures most of its bikes in-house, and tests all of its frames to its own standards, as well as testing any components intended to be on the final spec sheet.
CUBE has its feet firmly in racing with continuous sponsorship of pro team Intermarché-Circus-Wanty since 2014. In 2021 the team stepped up from the second-division ranks to the WorldTour, and have a breakout star in the form of the Eritrean Biniam Girmay.
All frame geometry and suspension design at CUBE is done by one man, Michael Prell, who was also one of the original founders of the brand back in 1993.
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