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CUBE

CUBE is a German manufacturer of bikes and equipment, based in the Fichtel Mountains of northeastern Bavaria.

CUBE
CUBE

History

CUBE was founded by Marcus Pürner in 1993 in the northeast of Bavaria, Germany. Born out of the trend of the time coming over from America for off-road riding, it was an early European adopter of mountain biking. CUBE actually started off as a small local bike shop and distributor in Waldershof, but it didn’t take long for the team to decide that they could do a better job of creating bikes themselves.

From these small beginnings, CUBE has grown into one of the largest bike brands in Europe, seeing almost consistent 10% year-on-year growth since it was founded. The brand is sold in over 60 countries and more than 500,000 units are sold each year. With a product catalogue that covers every facet of cycling from pro road all the way to commuter and touring bikes, it is a brand known for its complete range.

CUBE manufactures most of its bikes in-house, and tests all of its frames to its own standards, as well as testing any components intended to be on the final spec sheet.

CUBE has its feet firmly in racing with continuous sponsorship of pro team Intermarché-Circus-Wanty since 2014. In 2021 the team stepped up from the second-division ranks to the WorldTour, and have a breakout star in the form of the Eritrean Biniam Girmay.

Did you know?

All frame geometry and suspension design at CUBE is done by one man, Michael Prell, who was also one of the original founders of the brand back in 1993.

Pro cycling

Current sponsorships:

  • Intermarché Circus Wanty
  • CUBE downhill factory team
  • CUBE Action team
  • Next Generation XC
  • Tormans cyclocross team
  • Lucy Charles-Barkley

Highlights:

  • CUBE began its sponsorship of the Intermarché-Circus-Wanty team in 2014, with the team enjoying increasing success since rising to the WorldTour in 2021.
  • Biniam Girmay is the team's big star, producing stunning moments and milestones for African cycling when he won the 2022 Gent-Wevelgem and a stage at that year's Giro d'Italia.
  • Zoe Backstedt won the junior cyclo-cross world title in 2022 on a CUBE 'cross bike, at a time when she was riding for the Tormans team.

Top CUBE Stories

Link to 2024 Men's WorldTour bikes: A guide to the bikes, groupsets, and tech of the top-tier teams
Every bike in the men's WorldTour in 2024

2024 Men's WorldTour bikes: A guide to the bikes, groupsets, and tech of the top-tier teams

A complete run-down of equipment suppliers to all 18 top-tier teams, as well as the latest sponsorship transfers and tech trends

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Link to Watch: Vuelta a España stage 15 highlights
YouTube video H78XIw2FW_E

Watch: Vuelta a España stage 15 highlights

Rui Costa plays it canny as second week rounds out with a breakaway day

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Link to Tour de France bikes ranked: cheapest to most expensive
Tour de France bikes ranked cheapest to most expensive

Tour de France bikes ranked: cheapest to most expensive

Which team has the most expensive bike in the Tour de France peloton?

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