One of Trek’s in-house brands, Bontrager is a cycling manufacturer based in Wisconsin, USA. From wheelsets to handlebars, it produces a range of high-quality components, clothing and accessories.
Bontrager takes its name from its founder, Keith, who grew up with a passion for motorbikes. In 1978, at the age of 24, Keith’s passion transferred to bicycles for the first time and he soon became one of the early pioneers of mountain bike design.
Keith started out by building a road bike before building his first mountain bike in 1980, and in the same year Bontrager Cycles was founded. Working out of his garage in Santa Cruz, California, Keith built frames for all disciplines and quickly built up a reputation for his high-quality builds.
Throughout the 1980s, Bontrager Cycles expanded its work to include a range of components, from wheel rims and forks, to handlebars and stems.
Notable innovations include a patented fork crown which still provides the inspiration for most modern suspension forks, and the conversion of 700c road wheels into 26” mountain bike rims.
Having built up its reputation, Bontrager Cycles was acquired by Trek in 1995. Although it continued to develop frames for a short period, it’s since become the components, accessory and clothing arm of Trek’s business. This includes everything from wheelsets and saddles to bottle cages, all of which are specced on Trek’s range of bikes.
At the top of the range, Bontrager’s Aeolus products are the choice of the pros including current WorldTour team Lidl-Trek who are the latest in a long string of WorldTour teams to use Bontrager products over the last 25 years.
Keith Bontrager made up Bontrager Cycle’s one-man team up until 1992, only three years before Trek purchased the company.
The SL models will accompany the existing SLR range of the seventh generation Madone bringing the all-new isoflow technology to a more economic price point
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