We've been invited to POC HQ in snowy Sweden to learn more about their history and exciting developments that they're bringing into the cycling world.
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In association with POC.
With the launch of the new Ventral road cycling helmet, we hopped on a flight to Sweden to learn more. After a quick espresso, Simon talks to the people behind POC. From skiing and MTB, they've moved into road cycling and now design and engineer safety-led materials, eyewear and helmets for cyclists.
Remember to head over to GCN Tech to find out more about the new Ventral helmet too!
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Watch more on GCN...
GCN Tech: The Ventral First Look 📹 http://gcntech.co/ventral
Photos: © Velo Collection (TDW) / Getty Images & © Bettiniphoto / http://www.bettiniphoto.net/
Music: Load It Up - Andreas Jamsheree
Pawn Shop - Andreas Jamsheree
Wah What's Up 2,3 - Anders Bothén
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