How Can A Road Bike Cost £10,000?!

Published on April 25th 2021


"How can a road bike cost 10k?!" is a question we get asked a lot, here at GCN. Most bike brand's flagship models currently retail at or above the price of a car! Why is that? In this video, Ollie breaks down just why brands charge so much for some bikes, what goes into justifying this price, and how it compares against other industries. Would you spend 10K on a bike? Cast your vote in the GCN App: Subscribe to GCN+ for cycling as you have never seen it before! Live racing, shows & cycling adventure films: Subscribe: The GCN Shop: #Cycling #GCN #GCNTech #RoadBike Would you ever spend 10k on a bike? Let us know in the comments below! If you enjoyed this video, make sure to give it a thumbs up and share it with your friends. 👍 Watch more on GCN Tech... 📹 Music - licensed by Epidemic Sound: ES_All These Memories (Instrumental Version) - BLAEKER ES_Black Hole (Instrumental Version) - Tommy Ljungberg ES_Never or Right Now (Instrumental Version) - ELFL ES_One Trick Pony (Instrumental Version) - OTE ES_The Streets (Instrumental Version) - Roof ES_White Gold (Instrumental Version) - Tommy Ljungberg Photos: © Velo Collection (TDW) / Getty Images & © Bettiniphoto / Brought to you by the world’s biggest cycling channel, the Global Cycling Network (GCN), GCN Tech is the only channel you need for all things bike tech – past, present and future. Simply put, we’re obsessed with tech: we seek out and showcase the best in bikes, components, tech, accessories, upgrades and more from races and events, tech shows and product launches across the globe to bring you the best in road bike technology. We’ve also got great maintenance videos to help you get the most from your bike; pro-bike tours from all the biggest races; special features and the weekly GCN Tech Show. We also take a deeper look into the future of cycling, apps, smart tech and virtual riding. Join us on the channel and the GCN App to submit your content, vote on the latest tech and keep abreast of exciting new trends. GCN Japan: GCN Italia: Suscribirse a GCN en Español: Facebook - Instagram - Twitter - Zwift: