Does Cycling Have A Marketing Problem? | GCN Tech Show Ep. 255

Published on November 10th 2022


Bianchi recently released the new Oltre RC and its controversial ‘Air Deflector’ wings certainly turned some heads. Is it a revolutionary game-changing piece of bike technology or simply a marketing gimmick? Alex and Ollie are at GCN en Español Satellite MEGA MoonBase Alpha this week to discuss whether cycling has a marketing problem, plus the hottest new tech and more!

00:00 Intro
00:40 Last week’s show
01:17 Does cycling have a marketing problem?
11:09 Hot Tech
21:41 Comentarios de la semana
24:30 Bike Vault

16:55 Alex messed up the currency - it's 400 Polish złoty (89€)

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What do you think: are these tech innovations game changers or marketing gimmicks? Let us know in the comments below! 💬

This Week’s Poll:
Has marketing ever changed your cycling purchases? 👉

Most Superniced Bike of the Week:
Trek Madone SLR 7 Gen 7 👉

This Week’s Bike Vault:
FORT Track 👉
Parapera Anemos 👉
Specialized S-Works Tarmac SL7 👉
Giant TCR Advanced Pro 2 👉
Trek Madone SLR 7 👉
Pinarello Dogma F 👉

Enter your own bike and vote on other Bike Vault submissions on the GCN App! 📲 

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Watch more on GCN Tech...
📹 Hot Tech from Rouleur 2022 👉
📹 Watch our Editor’s Choice Playlist 👉 
📹 Watch the latest GCN Tech Show 👉 

🎵 Music - licensed by Epidemic Sound 🎵
A Nifty Piece of Work - The New Fools
Afternoon Fireworks - Duke Herrington
Into My Head (Instrumental Version) - Eden Maze
Just for Show - Martin Landstrom
Soft Glare - Mar Vei
Solid Centre - Dusty Decks
Way Back Then - Martin Carlberg
when i hop - baegel
When We Were Kids 3 - Martin Carlberg
When We Were Younger (Instrumental Version) - Loving Caliber

#gcntech #gcn #cycling #roadbike #roadcycling #bike #bikes #bikelife

Photos: © Velo Collection (TDW) / Getty Images & © Bettiniphoto /

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