Project Flock’s new bike light helps cyclists 'to be recognised as a human'

Australian company’s rear light uses Biomotion Lighting technology to illuminate a cyclist's legs, which means they can be spotted up to "5.5x sooner"

Clock03:35, Wednesday 15th May 2024
The new Flock Light

© Project Flock

The new Flock Light uses new technology to illuminate both the bike and rider's legs

Project Flock has launched a rear light that it says will help motorists to spot cyclists up to “5.5x sooner” and “recognise them as a human”.

The light uses patent-pending Biomotion Lighting technology to illuminate a rider’s legs as well as the rear of their bike, in an attempt to take advantage of the fact that human brains are hardwired to spot movement. Our brains are therefore able to spot the light up to 5.5x faster than a standard static light, the Australian company says.

Perhaps just as importantly, this movement also helps cyclists to be recognised as human rather than just another of the many lights motorists pass while driving, according to Project Flock. It believes this humanising effect is a key ingredient for safety, generating more “empathy and awareness on our roads”.

“This is the reason why the innovative design behind the Flock Light is focused on your human motion, not just on being bright,” Project Flock says on its website.

“A regular tail light might make you visible, but it only shows you as a flashing red point. That can make it really hard for a motorist to distinguish you from the other flashing red points around them. By shining light down onto your moving legs, the Flock Light distinguishes you immediately from your surroundings, and highlights you as a human on a bike.”

Read more: New Velo AI Copilot bike light uses AI to keep cyclists safe

The idea first broke cover in 2022 through a crowdfunding campaign launched by the Australian project, which was inspired by the spiralling number of cycling-related deaths on Australian roads. According to Project Flock, this figure had doubled in the three years leading up to the project, and the light is an attempt to boost road safety for cyclists.

“We love cycling but our roads don't always love us back. Did you know that the number 1 cause of fatal cycling crashes involves a rear collision from a motor vehicle?” the mission statement on its website reads.

“Jumping on your bike - something so beneficial to our health and our planet - shouldn’t be this dangerous. We want to help change this.

"Here at Project Flock, our mission is simple: we want to contribute to improved road safety by using innovative product design to nurture positive interactions and reduce death and injury. And we’re starting with cyclists.”

Following those crowdfunding efforts, the project has now come to fruition with the new lights being shipped to customers for the first time last week, while anyone interested can purchase the light from the company’s website.

Anyone who owns the light will be able to take advantage of further safety-enhancing tech, including irregular flash patterns and four different lighting modes designed to excel in various conditions, all of which help to make a cyclist more visible.

The light also has a run time of four to 100 hours and the battery status can be monitored via a gauge on the light.

The Flock Light is available for $129.99 (AUD) on Project Flock’s website.

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