Bicycle ASMR: Chris Froome parodies Bentley viral video

Four-time Tour de France winner shows off the sounds of his bike with his cycling-themed take on the viral video

Clock12:05, Monday 25th September 2023
Chris Froome got creative with his Factor bike in a recent video

© Chris Froome / Twitter @chrisfroome

Chris Froome got creative with his Factor bike in a recent video

If you have spent any time on social media recently, you might have seen what appears to be a rather strange video featuring a Bentley sports car.

The video is of a woman from the JetCar youtube channel. She goes on to show you around the car in a style known as ASMR (autonomous sensory meridian response), focusing on the sounds different parts of the car make when touched.

This video is not safe in the hands of the internet, though, with four-time Tour de France champion Chris Froome taking to social media to share his own version, featuring his Factor Ostro V.A.M as the item in question.

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ASMR has been around for a while now as an internet trend. It focuses on the triggering of audio or visual stimuli that creates an autonomous response in the body. Often described as giving listeners tingling, static-like feelings or goosebumps, ASMR is often used as a method of relaxation and can also be used to help with sleep.

Froome can be seen in the video taking a stab at the trend in his typical humour we have come to expect in recent years. From his not-so-soft whisper of the Factor name to his ever so ungentle caress of his handlebars, this video has got to be watched to be believed.

Froome takes us through some of the more satisfying sounds to be found on a bike, including the whirring of the freehub and the clicking of cleat into pedal, but also, somewhat more bizarrely, the sound of a bidon when flicked.

Let us know in the comments section below how you think this stacks up in comparison to the Bentley original, and tell us what are your favourite sounds your bike makes.

If you enjoyed this article, you'll love our Froome: Back in Africa film, which is out now on GCN+. Watch on demand and explore our extensive collection of exclusive cycling films.

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