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De Rosa is a bike manufacturer based in Milan, Italy. The company specialises in high-performance road bikes for both professionals and amateurs.
Ugo De Rosa founded the company in 1953 when he opened his first shop. A talented amateur cyclist from a young age, he immediately knew the ingredients required for a true racing bike. Within five years, De Rosa was supplying bikes to Giro d’Italia pros.
After making its mark on professional cycling in 1958, De Rosa bikes became a fixture in the pro peloton. Over the coming two decades, De Rosa worked with Gianni Motta, Francesco Moser, Eddy Merckx and Rik Van Looy. It is Merckx, thanks to his competitiveness and desire to win, who truly helped Ugo to develop his bike frame designs.
During the 1980s, TIG welding allowed De Rosa to build personalised bikes for the optimum racing experience. This was followed only a few years later by another innovation - the titanium frame. Offering high strength and low weight, De Rosa’s titanium bike would be used by Team Gewis-Ballan and sprinter Moreno Argentin.
Around this time, De Rosa’s stock rapidly grew in the US, Russia and other markets. As a result, the company moved into a larger factory in Cusano Milanino. Ugo’s three sons, Danilo, Doriano and Cristiano, also came on board.
De Rosa successfully built bikes from aluminium and carbon as the 20th century became the 21st. The latter material helped the company to craft tailor-made bikes for its riders. With its 50th anniversary frame, the Cinquanta, De Rosa began the era of monocoque frames.
Highlighting its evolution of frame materials throughout its history, De Rosa launched the Black Label line on its 60th birthday - 4 models, each made from one of the four frame materials used by the Italian company. In the last decade, De Rosa launched the Protos and the SK Pininfarina - a road bike built in collaboration with the Italian car designer. De Rosa, with the Protos, returned to sponsoring professional cycling teams in 2018 and became bike supplier for Cofidis in 2020.
In March 2023, Ugo De Rosa died aged 89
Ugo De Rosa was so well respected for his bike manufacturing skills that when Eddy Merckx established his own bike brand following his retirement he appointed De Rosa as a technical consultant.
Current sponsorships: Bingoal Pauwels Sauces WB, Green Project-Bardiani CSF-Faizanè, Bepink
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