Team suppliers ensure that, should one of their riders lead a Tour de France classification, they will have the bling kit to match.
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Whether it's red-and-white polka dots, yellow, or green, equipment suppliers of Tour de France teams want to capitalize on every opportunity to market their wares.
Two examples are fi'zi:k, which brings bespoke saddles to the Tour de France, for riders such as Chris Froome and Nairo Quintana, and Specialized, which provides Prevail helmets to its three teams in the race — Astana, Etixx-QuickStep, and Tinkoff-Saxo.
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