Fizik

Founded in 1996, Fizik has established itself as a leading manufacturer of saddles and other cycling accessories.

History

Back in 1996, Selle Royal was one of the largest saddle manufacturers in the world. The company wanted to expand into the high-performance field, though, and decided that a new brand would be required. That led to the creation of Fizik, which is just one of the six brands under the Selle Royal Group umbrella, but the only one that it created instead of acquiring.

Since then Fizik has created a range of high-quality cycling components and accessories, most notably saddles. This includes the Arione which was first launched in 2002, although not without a hiccup as it was originally too long for the UCI’s regulations. That was ironed out and the Arione forms a backbone of the brand’s range in the modern day with seven variations currently available.

Fizik was also famous for using animal names to classify its saddles based on different levels of rider flexibility, including Chameleon, Snake and Bull. That system has since been dropped and the brand expanded further in 2013, adding shoes to its range of products. Handlebar tape and other products have since been added to that list.

The current range of products encompasses all disciplines, from road, cyclocross and gravel, to each type of mountain biking.

Did you know?

Pro Cycling

Current sponsorships:

• AG2R Citroën
• Jumbo-Visma
• Ineos Grenadiers
• Movistar
• Miami Blazers

Highlights:

• First launched in 2009, Fizik’s ‘Concepts’ initiative is a collaboration of industry experts and is the brand’s mark of excellence, representing its best and most innovative products.
• After over 15 years of creating saddles, Fizik expanded into the business of shoes in 2013 with more components, including bar tape, following soon after.
• Fizik enjoyed arguably its strongest season in pro cycling in 2022 courtesy of Annemiek van Vleuten’s all-conquering exploits. The Movistar rider won all three Grand Tours and the road race at the World Championships.
• In the same year Jonas Vingegaard also used the Fizik Antares during his maiden Tour de France victory. He defended his title in 2023 once again atop an Antares model.